
Over 300 pairs of sneakers end up in landfills a year and are made of materials that take decades (up to 1,000 years!) to decompose, contributing to pollution and biodiversity loss. Today’s consumers are more conscious than ever, seeking ways to make a positive impact with every purchase.
That’s where the Allbirds Rewilds Collection comes in: A line of shoes made with natural and fully biodegradable materials embedded with native wildflower or grass seeds. When they’ve reached the end of their life, just bury them and watch them grow into something beautiful.


Website
Interactive social map with pinpoints showing where users have planted their shoes.
Drop-Off Stations
In-store installations where customers can drop off old shoes for planting.