Life is expensive these days. Like, “skip the latte and still somehow broke” expensive. After rent, bills, and everything else, luxuries feel out of reach, and even the little things start to feel like a stretch.

People just need a win. Something that makes them feel like they're getting ahead, even just a little. That’s where BILT comes in. It turns the thing you have to do— like pay rent— into something that actually gives back. No extra spending. Just rewards, for doing what you already do.